Description

This seminar is part of the Field Leader Academy certificate series. Contact Sophie Thaden at sthaden@minnesotamca.org to inquire about registration. 

This session provides practical strategies for delivering feedback and advice that build trust, improve performance, and support employee growth. Participants will learn when to offer feedback versus advice, how to navigate defensive reactions, and how to adapt their approach to different communication and generational preferences for more effective conversations. 

This program is ideal for new, experienced, and future field leaders. 

Eric Herdman began speaking professionally in 1996, leveraging his background as a small business owner and competitive athlete to inspire diverse clients—from major pharmaceutical companies to national associations. He successfully helped clients increase revenue and was an early adopter of virtual training, ensuring high-quality education in both in-person and online formats. Eric holds a degree in Exercise Physiology from Ohio University and founded a successful specialty retail business that remains a regional leader.